A new destination was officially welcomed to Papar with the DOMAIO Grand Opening, accompanied by several days of promotions, interactive activities, games and customer rewards.
A successful store launch is not only about the moment the doors open. It is also about creating excitement around the new location and turning the opening into an experience for customers.For the DOMAIO Papar launch, the celebration combined the official launching ceremony with interactive activities running across multiple days. Around the opening programme, customers could also participate in a variety of activities, challenges, giveaways and redemption mechanics.
Turning Shopping Into an Experience
Customer engagement formed a major part of the DOMAIO grand opening activation. Through the Shop & Win activity, qualifying customers received a chance to spin the prize wheel and walk away with an instant reward.
The activation also encouraged visitors to explore different areas of the store through a DOMAIO Mascot Hunt. Customers searched for mascot stickers located around the premises, took photos of what they discovered and completed the challenge as part of the event experience.This transformed a normal store visit into something more interactive while encouraging visitors to explore the space.
One of the most exciting elements of the launch was the Shopping Rush Challenge.Selected customers were given the opportunity to take part in a timed shopping challenge, racing through a designated area to collect selected products within the allocated time.
With participants competing one at a time and the action being captured throughout the challenge, the activity created an energetic moment that was entertaining not only for those taking part but also for customers watching around the store.It added a game-show-style element to the launch while connecting the activity directly back to the shopping experience.
To make the activation more family-friendly, the programme included several activities that could be enjoyed by both adults and younger visitors.
The DOMAIO Marathon Challenge featured four different stations:
Visitors could move from station to station, completing each activity while collecting chops in their event passport.
Children visiting during the grand opening period could also receive balloons, while DOMAIO mascot meet-and-greet sessions created another opportunity for families to take photos and interact with the brand.
An instant photobooth was also available during the activation, giving customers a physical photo keepsake from their visit.
Beyond the main activities, other elements were incorporated to create a more festive environment throughout the launch period. Local food vendors added to the atmosphere, giving customers another reason to spend time at the venue, while mascot appearances, giveaways, games and photo opportunities kept activities happening beyond the main ceremony.
Executing a multi-day retail activation involves many details happening simultaneously.From preparing activity mechanics and customer journeys to coordinating games, redemption, manpower, performers, photography and videography, every component needs to work together on the actual event day.
For a project such as the DOMAIO Papar Grand Opening, this means looking beyond the opening ceremony itself and considering the complete customer experience — how guests arrive, what catches their attention, how they participate, where they move next and what they take away from the event.
YHP Event is dedicated to turn ideas into well crafted experiences. We deliver creative event planning, seamless execution and memorable experiences for corporate and brands.
