When Fresh & White launched its Limited Borneo Edition with the “Suarakan Tradisi” campaign and “AAHHH” challenge, the brand wanted more than just shelf visibility – they wanted real, on-ground excitement with families in Sabah and Sarawak. 

As a homegrown team specialising in event management and activation across Sabah and  Sarawak, we were engaged to bring this campaign to life through a fun, high-energy out-of-home road activation that feels authentically Bornean.

The activation was designed as a mobile brand experience covering key locations across Sabah and Sarawak. 

To match the campaign’s spirit, we leaned into three pillars:

1. Borneo-first look & feel – booth and display styling inspired by local motifs, colours and the special Borneo packaging.
2. Simple, addictive gameplay – something you can’t walk past without wanting to try.
3. Clear link to purchase & contest entry – buy, play, shout “AAHHH!”, and stand a chance to win.

Our role as an activation partner goes beyond setting up the booth. We support the brand by:

• Planning suitable locations and traffic patterns for each city,
• Handling permits, logistics and local coordination,
• Training crew on product knowledge and contest mechanics,
• Ensuring visual consistency with national campaign assets.

If you’re planning your next FMCG activation in Sabah or Sarawak and need a partner who understands both ground operations and brand storytelling, we’d be excited to help you design it