Fresh & White Borneo Edition: Out-of-Home Activation Across Sabah & Sarawak
When Fresh & White launched its Limited Borneo Edition with the “Suarakan Tradisi” campaign and “AAHHH” challenge, the brand wanted more than just shelf visibility – they wanted real, on-ground excitement with families in Sabah and Sarawak. As a homegrown team specialising in event management and activation across Sabah and Sarawak, we were engaged to bring this campaign to life through a […]